FOODSTUFF: a substance suitable for consumption as food; a substance with food value; the raw material of food before or after processing
Food waste is one of the most topical issues being dealt with by the food industry today. Since much of the problem has to do with logistics and supply chain challenges, it’s generally being addressed from a volume perspective, at a corporate level, and we salute that.
But we here at The F.E.A.S.T. Project are working more at the level of the individual, in that we believe it is the people and their attitudes towards this issue who will make the most enduring and large scale impact down the line, whether within the organisation they work for or within their own individual lives. Hopefully both.
So we at The F.E.A.S.T. Project are going back to basics. One of our strong beliefs is that in a world of intense connectivity humankind has lost its connection to the source that sustains us. We have become deprived of a healthy relationship to the provenance of our food. We are no longer exposed to where our food comes from and what it takes to get the ingredients used to prepare the meals we eat everyday.
We hope that by exposing The F.E.A.S.T. Project participants to the very roots of food sourcing, we might awaken some of the most primitive instincts and values as a community.
We are all stakeholders in a positive outcome to this important issue, and we are proud to have selected a great collective of partners on this project who think along the same lines.